CHALLENGE This was a new client and the creative team was busy on photoshoots for the print and TV portion of the campaign. The team needed a senior designer to translate the concept into online advertising for the iPad.

MY INVOLVEMENT The iPad was fairly new so I had to get up to speed on the specs and requirements for the publishers of this aggressive ad buy. I sourced all the brand assets of the current print files and converted them for digital design and production. I designed the ads for client approval and then worked with the publishers to ensure accurate handoff of production files. 

RESULT 91 ads were delivered by end of Q4. There were 8 ads/month rotated with new creative per product market focus. My asset management and vendor coordination reduced costs and freed up creative resources to continue evolving the Accidental Investing campaign concept.

You may also like

Back to Top