eMail Promotions

Art Direction, Design and Production

CHALLENGE McDonald's needed an email campaign for new product launches but didn't have a template that matched the current design direction called "Simple Bold." The creative team needed a designer that was familiar with brand strategy and email design, format and production.

MY INVOLVEMENT I created the base template and designed high-fidelity comps for each product.
Once approved by the Creative Director and client, I prepared production files and handed off to
developers and helped coordinate launch with email teams. I also designed survey emails and
landing page content for the products launches.

RESULT All the metrics from click through rate to survey completion were exceptionally high. For example the McSkillet Burrito campaign had to shut down by 11pm on the day of launch due to high user engagement.

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