CHALLENGE The creative team was busy finishing this Q4 promotion and Kellogg's sent an RFP and at the last minute wanted to include a CRM campaign proposal. We needed to show them how we would drive traffic to the next three promotions scheduled for the upcoming year. No resources were available so the Creative Director asked me to step in and help him out.

MY INVOLVEMENT I created a logo for The Cheese Checkers, an expandable banner for online advertising, some touts for the brand site home page and some on-pack graphics. I designed an eMail for the promotion the linked to the site registration and a survey to capture data for the next round of eMail.

RESULT The presentation was successful and we won the CRM business.

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