Design & Production Design

CHALLENGE The TV and Print campaigns were in progress but the website assets consisted of only a rough Adobe Illustrator file, four pencil sketches, a folder of CMYK images, but no copy deck, wireframes, creative brief, functional specs or scope of work.

MY INVOLVEMENT I gathered all the brand assets, and sketched out a wireframe with an expandable navigation. I worked with the Creative Director and designed treatments for typography, button styles,borders, and other UI elements like loading bars and transitions. 

RESULT The site delighted users so the client asked me to create banner advertising to direct traffic
to the brand which resulted in more revenue for the agency.

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