CHALLENGE This was a new client, new campaign and new creative team who were overloaded with the print and TV elements and limited experience in online advertising. It was a complex ad buy with dynamic and multiple target-marketed messaging. It had time sensitive seasonal and holiday deadlines and an outside vendor for media placement of the target market variations of the base ads.

MY INVOLVEMENT I sourced and organized all of the brand elements. Based on a 300x250 client approved ad, I built out comps for all of the remaining sizes that showed the layout and animation progression for creative and client approval. I coordinated with the 3rd party vendor and delivered the production ready files and presented their final builds for final creative and client approval. 

 My skills in efficient production methods and proactive communication produced 215 base ads in five months with multiple market variations. The campaign significantly increased traffic and engagement to the site.

You may also like

Back to Top